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the shop: our mission
We are committed to encouraging a healthy, active lifestyle for women from all walks of life that promotes the aloha spirit through women's surfing and community service activities. We have realized this mission by:
- Operating a retail and Internet store that specializes in equipment, apparel, and accessories for women's surfing and beach lifestyle.
- Serving as a social center where women can come together and share their ideas about issues revolving around their sport.
- Giving back to the community by supporting non-profit organizations that work to protect women, their community, and the environment they play in.
- Organizing regular events and trips that promote aloha and positive healthy activities.
- Featuring health and sports clinics that focus on women's surfing, as well as health issues facing women today.
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